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HOMHERO / CONVERVISON & BOOKING EXPERIENCE

A simpler booking experience that converts.

I redesigned Homheros booking form to reduce friction, clarify key information and create a faster, more intuitive experience for our clients guests. Resulting in higher completion rates and more direct bookings.

ROLE

UX/UI Design Lead

IDUSTRY

Property Management SaaS

TOOLS

Figma, Research, Data analysis

BEFORE

AFTER

Pictured above is a before and after of the booking form screen

01 / THE PROBLEM

The existing booking form created an overwhelming and confusing user experience, with 15+ fields, poor visual hierarchy, and limited organisation. Essential booking information was buried among optional fields, while guest details, contact information, and payment inputs were mixed together without clear grouping. This increased cognitive load, forced users to manually enter unnecessary information, and made it difficult to identify the next step in the booking process. As a result, users faced unnecessary friction, increasing the risk of form abandonment, input errors, and incomplete bookings.

02 / DESIGN PROCESS

My design process began with analysing booking funnel data and user behaviour through Microsoft Clarity, using session recordings, heatmaps, and click tracking to identify usability issues and points of friction. I translated these insights into prioritised design opportunities, focusing on simplifying the form, improving information hierarchy, streamlining date selection, and enhancing mobile usability.

Booking a stay should feel exciting, not uncertain. This concept explores how clearer information, a simpler form and a visible booking summary can help guests understand what they’re reserving and what happens next.

01 Clarify the stay

Bring dates, accommodation details and the price into one easy-to-scan summary, so guests don’t have to piece the booking together.

02 Simplify the form

Group related fields, use familiar labels and ask only for essential details. Keep the sequence predictable from start to finish.

03 Guide the next step

Use a clear primary action and supporting guidance to explain what happens after submission, especially on smaller screens.

Left to right: Listing screen, Booking details, Room configuration + Extras, Booking confirmation

04 / SOLUTION & RESULTS

I redesigned the booking experience into a streamlined, step-by-step journey with fewer essential form fields, clearer information grouping, and a stronger visual hierarchy. Key improvements included an interactive calendar with real-time availability feedback, simplified guest selection, persistent promotional-code messaging, and a more intuitive mobile layout. I also introduced progressive disclosure and bedding configuration options, helping users make informed decisions without unnecessary navigation or confusion.

Following the redesign, booking conversion increased from 34.34% in March to 60.38% in June 2025 - a 75.83% relative increase. Median time to convert stabilised at 2.4 minutes from April onwards, while rage clicks and dead clicks showed a downward trend, indicating reduced interaction friction. A recorded user successfully completed a booking in under two minutes without hesitation or errors, demonstrating a more intuitive and efficient booking experience.

2.4 min

Median time to convert in June, down from 4.2 minutes in March

75.83%

Increase in conversion rate since March

0.14%

Rage clicks in June, down from 0.21% in March

4.56%

Dead clicks in June, down from 5.19% in March

SEE MORE OF MY WORK

02 / MANAGEMENT PWA

Cleaners app.

A full redesign of a cleaning staff management app, focused on resolving mobile responsiveness issues and making day-to-day tasks easier for cleaning teams to manage on the go.

03 / TRUST ACCOUNTING SAAS

Homtrust.

A purpose-built trust accounting system for short-term holiday accommodation, featuring streamlined bank reconciliation, automated transaction matching, and clearer reporting for property managers.

04 /

SHORT TERM ACCOMODATION MANAGEMENT SAAS

Homhero.

Redesigned the dashboard for a short-term accommodation management platform, improving data visualisation, information hierarchy, and usability to help property managers understand performance at a glance.

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